Advertising
Some people see fast food advertisements as false advertising because the products in the images ALWAYS look better than the food served on your plate at the restaurant. These "sexy" food images are the product of good advertising. I don't believe that it's the advertising agencies fault for causing the increase in obesity. They are paid to advertise the products, so they do their job. Speaking realistically, if the MacDonald's BigMac was portrayed as the one they serve at the restaurant, who would want to eat it? If it looks like it's made of fresh ingredients, consumers are going to CONSUME it. There are clearly more fast food restaurants advertising their food than organic/natural food products.
Consumers
The consumer has a choice whether to eat or not eat fast food. Advertising agencies have NO control over that. If the agencies made fast food seem disgusting, no one would buy it, therefore they would not make any money out of their ads. The fact that process food commercials take up 50% of kids television shows is not the main cause for obesity. In my personal opinion, if you let your kids eat MacDonald's and sit at home watching cartoons all day, it's your fault as a parent to have let your kids become fat and lazy. The amount of exercise has drastically decreased in today's society. It is souly up to the parents to promote healthy eating habits and exercise for their children.
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